so i came across this article on adlab about an outdoor campaign in Buffalo circa 1989.
personally, i think it's brilliant even though it may seem a little outdated.


the bar wanted to drive name awareness and traffic, and this campaign not only made Garcia's a household name in Buffalo, but it was featured in the New York Times and USA Today.

one single billboard was replaced every monday for 9 weeks straight....the campaign told a love story and every weekend the people of buffalo would anticipate the new board....


the people were hooked on the story, i'd imagine that many people went to Garcia's on Friday to see if the angel in red actually showed up.

there may be some room for improvement in regards to the creativity of the campaign, however i think the concept is really strong and the technique could be used in other campaigns


that is all!